Summer Marketing Strategies for Veterinary Practices

May 7, 2018
Written by  Positive Impressions

Doesn’t a summer social event or an evening sound like fun? What if you turned that into a community event in which residents could meet your staff, tour your facility, and learn about the best ways to care for their pets? Now is a great time to plan an event for your clinic as the positive impressions tote bagssummertime weather offers great opportunities for veterinary practices to kick off a fun event to market their practice.

To start, print out handy information for pet parents to bring home with them on animal-related invoice paper. You could also make appointments during this event and fill out appointment reminder cards that display a fun summer flair. Positive Impressions, a supportive VHA partner, helps practices create successful marketing campaigns – from promoting summertime pest awareness message to developing an eye-catching design that brings attention to your promotion, specific message or event you want to share. They also offer custom products, too!

positive impressions magnet examplesLooking for other ways to brand your clinic? Consider sending client’s home with educational materials, samples, and goodies in a brightly colored tote bag. They are also perfect to pass out at parades and other social events. Include a magnet with your practice information, promotions, or practice announcements, such as special events or new doctors or services offered, and this could be the perfect way to gain exposure in your community! Magnets have one of the lowest advertising costs per impression when it comes to marketing, and if you combine a clinic magnet with a handful of candy for the children or a fun-sized cat toy or dog treat and you’ve got a winning combination!

positive impressions flower pet memorialLastly, spring and summer are a wonderful time to plant beautiful flowers. Positive Impressions also carries blooming memorials that grow into a living tribute when planted. They come in a variety of styles and can easily be slid into a sympathy card you send to the client. Friends and family can cherish the life of a pet and will be reminded of the life they celebrated every time they look to their garden.

Contact Positive Impressions to get your special event, marketing campaign, or practice the exposure you want! Learn more at