Another great way to maximize your reach is to increase member participation. Create posts with open ended questions, polls, contests, etc. This is a great way to add some fun to your page while increasing activity on your posts.
April 1st - Easter and April Fools’ Day
Make sure to wish your clients a Happy Easter!
It’s also April Fools’ Day. Later in the afternoon, feel free to share a fun trickster post on your Facebook page. Keep in mind that you want to always be considered the resource people come for information, so you any April Fools’ Day posts need to be clearly a joke. For example, share a post of a dog in a lab coat or at your reception desk, stating you’ve got a new hire to introduce. You can also use the image first used by REI in 2013, introducing a new line of kitten gear you’re bringing into the clinic, available only on April 1!
April 11th - National Pet Day
Suggested Facebook Post: Our animals give us unconditional love and affection every day. To show your appreciation, give your pet some extra attention and love today! Take your dog on an extra-long walk, give your cat some extra treats and catnip, fit in a little extra cuddle time, or buy them a new toy. We have great treats and toys available in our clinic your pet will be sure to love!
April 26th - National Kids and Pets Day
Suggested Facebook Post: Today is National Kids and Pets Day. On this day, we celebrate the bond that children and pets share. The two can be good companions to each other, but children must be taught how to appropriately handle their pet. Sit down with your child(ren) today and talk about how to handle pets appropriately, whether they’re family pets or new pets they haven’t met.
In the comments, post a picture of a special child and pet in your life!
April 27th - Hairball Awareness Day
Today is a great day to write a post about the hairball treatment that you use in your clinic. Another option is to include a picture of your product along with the graphic that we have provided.
Suggested Facebook Post: Have you ever had the pleasure of hearing your cat hacking and then walked in to see them yack all over the carpet? If you have a cat, chances are this is a regular occurrence in your home. Hairballs are caused by cats grooming themselves and swallowing the hair. Long haired cats as well as those who tend to over-groom themselves can be more prone to hairballs.
Below are tips that may reduce the number of hairballs your cat expels:
- Brush your cat daily. This will reduce the amount of hair that they are ingesting.
- Offer toys and entertainment to keep your feline happy. Over-grooming can be a result of boredom.
- Give your cat a hairball treat daily (Insert info about the hairball treatment that you use in the clinic).
April 30th - National Adopt-a-Shelter Pet Day
Do you work with a shelter/rescue or know of one in your area? You could team up with them and share pictures of their available animals ready for adoption, or simply list the rescues in your area and tag their Facebook pages. Another option is to offer a promo for clients who rescued their pet from a shelter.
Suggested Facebook Post: If you are thinking about adding a new furry family member to your home, please consider adoption. There are many animals looking for their forever home in our area. If this isn’t the right time for you to adopt, you can also donate your time by volunteering at a shelter or fostering an animal. Most shelters and rescues are also in need of supplies and have a “Wish List” posted on their website. With your help, our area rescues and shelters will be able to save more pets!
We would love for you to post a picture of your rescued furry friend in the comments!